Analytics vs. Quantitative Usability Testing
Summary: Both UX research techniques help you gain quantitative insight into user behavior. However, each method provides different types of information and can answer different kinds of research questions.
Quantitative User-Research Methodologies: An Overview
Do you need numerical data about your product’s user experience, but you aren’t sure where to start? The first step is choosing the right tool. Check out this list of the most popular types of quantitative methods.