Analytics vs. Quantitative Usability Testing

Summary: Both UX research techniques help you gain quantitative insight into user behavior. However, each method provides different types of information and can answer different kinds of research questions.

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Quantitative User-Research Methodologies: An Overview

Do you need numerical data about your product’s user experience, but you aren’t sure where to start? The first step is choosing the right tool. Check out this list of the most popular types of quantitative methods.

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Kate Moran is a Director with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Her research findings and recommendations are informed by her background in information theory and design, as well as her development experience.

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